My Work
Visual Brand
Loose Loona Gifts & Tea House
The goal for Loosa Loona’s visual brand was to embody a sense of calm and comfort. We wanted to capture not only the primary product of loose tea, but also include a nod to the gift shop. Deliverables include: series of logo variations and visual elements, signage, packaging, and stickers.
THEATRE SEASON PLAYBILLs
Client: The Paramount Theatre
Deliverables: Print Design // Publications
I’ve had the pleasure of working with this world-class theater since 2011. The season playbills play an important role in their patron communications, reaching over 30,000 people throughout the year, and showcasing a packed schedule of almost 50 events and a robust list of supporters.
food product Packaging & Brand
Client: Morse Farm Maple Sugarworks
Deliverables: Print Design // Packaging
This family-owned business produces and carries a wide range of maple and Vermont products. We worked together to design maple syrup labels for assorted sizes, sampler box packaging, labels, stickers, and product catalogs.
PUBLIC TELEVISION BRAND
PEGTV
The local public access television, PEGTV, wanted to refresh their brand to something that was inviting to everyone in the community. I helped create a new variety of logos for their overall organization, individual stations, and seasons, as well as signage, banners, vehicle wraps, and business cards.
Annual Reports & BUsiness Newsletters
I’ve worked with a wide range of nonprofit organizations to create multi-page annual reports, showcasing their programs and initiatives, highlighting their donor lists, and transforming their financial reports into digestible and interesting visuals.
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Restaurant Packaging
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Restaurant Branding
PASSPORT DESIGN
Client: Come Alive Outside
Overview: Print Design // Packaging
This 28-page passport booklet was designed to encourage kids to participate in outdoor activities throughout the summer.
Board game and box design
Client: Rutland Free Library
Overview: Print Design // Packaging
I love unique projects and this board game design was just that. It included design of the box, game board, and playing cards, all created to accompany a murder mystery fundraiser, inspired by rooms at the local Rutland Free Library. Character photos by Vibe Portrait Art.
BEER COMPANY BRAND & BEER CAN DESIGNS
Client: Rutland Beer Works
Overview: Visual Branding // Packaging
This Vermont brewery wanted to incorporate the local cityscape into their modern logo. Their beer can labels are each unique and inspired by their individual names.
NONPROFIT BRAND
Client: Rutland Young Professionals (RYP)
Overview: Visual Branding & Logo Design // Marketing Collateral
While serving on the RYP board, I helped to develop our organization’s new brand, creating a logo, business cards, rack cards, and other marketing collaterals.
RETAIL store BRAND
Client: Green Mountain Yarn & Fiber
Overview: Visual Branding // Logo Design // Business Cards
For this logo rebrand, the client was looking to combine their main focus of yarn with a nod to Vermont, where the retail store is located. They wanted the new brand to feel playful and suggest a higher-end product that could appeal to a range of ages and abilities. We did so by incorporating a knitting pattern and a mountain range, along with a handwritten font style, giving it a homemade feel.
Event Branding & materials
Client: Rutland Young Professionals (RYP)
Overview: Event Branding // Marketing Materials
This project for the Young Professionals Summit of Vermont, consisted of an event logo, poster, digital graphics for website, email newsletter, and social media graphics, as well as print and digital ad designs, event program, event signage, name tags, and thank you cards.
Event Branding & materials
Client: VNA & Hospice of the Southwest Region
Overview: Event Branding // Marketing Materials
Bella Notte serves as an important annual fundraiser, consisting of an elegant evening of live and silent auctions, raffle prizes, cocktails, and dinner. It was important to create a classy feel for all the marketing materials, including save the dates, invitations, posters, programs, raffle tickets, gift certificates, table tents, and table numbers.
Event Branding & Marketing
Client: Chamber & Economic Development of the Rutland Region (CEDRR)
Overview: Event Branding // Marketing Materials
The Real Rutland Feud is an annual community fundraising event for CEDRR’s regional marketing initiative. They wanted to mimic the style of the iconic game show but incorporate the brand colors across a variety of print and digital advertising, posters, and event program.
