Rutland Young Professionals

Nonprofit Brand

As a previous volunteer, I helped develop this brand for Rutland Young Professionals (RYP), a nonprofit aimed at engaging with the young professional community and creating networking opportunities. The marketing committee decided on a brand personality that was approachable and fun, but not too casual. It was also important to have versatility for a wide range of marketing methods. Throughout my time on the board and committee, I developed multiple logo variations, rack cards, posters, name tags, ads, swag, and more.