Rutland County Health Partners

Healthcare Service Brand Identity

The Overview: Rutland County Health Partners offers no-cost health assistance to uninsured and underinsured adults in the local community. 

The Project: After deciding to rebrand from its former name, Rutland County Free Clinic, it was important to evoke feelings of a friendly and empowering community instead of a medical feel in the updated brand. They had ties to the previous design and were open to a fresh look. 

The abstract supportive stance of the two figures and the cheery sun behind them help bring a feeling of community and belonging. The different layout orientations add to the overall brand versatility.

Logo design for Rutland County Health Partners
Rebrand design for healthcare services
Business card design for Rutland County Health Partners
Logo design variations for Rutland County Health Partners
  • Thank you for your understanding and passion for your work. We are a community non-profit of modest means, but that doesn't mean that we need to settle for less. It is wonderful to work with local people that are part of the fiber of our communities. You have helped us to create an image that is true to the clinic and one we are very proud of.

    – Tia Poalino, Executive Director of Rutland County Healt Partners