Rutland County Health Partners
Healthcare Service Brand Identity
The Overview: Rutland County Health Partners offers no-cost health assistance to uninsured and underinsured adults in the local community.
The Project: After deciding to rebrand from its former name, Rutland County Free Clinic, it was important to evoke feelings of a friendly and empowering community instead of a medical feel in the updated brand. They had ties to the previous design and were open to a fresh look.
The abstract supportive stance of the two figures and the cheery sun behind them help bring a feeling of community and belonging. The different layout orientations add to the overall brand versatility.