Thicket Adventure
Outdoor Adventure Brand
The Overview: Thicket Adventure is a women-owned, plus-sized focused outdoor adventure start-up brand.
The Project: It was important for them to have a brand that embodied inclusion and a sense of community, as well as being friendly and a bit quirky. The variety of tree styles and sizes represents different body types and abilities, while pulling in nature and exploration. The new logo can be used on a wide range of materials from swag, to tags, to standard brand collateral.