Green Mountain Yarn & Fiber

Retail Store Brand Identity

The Overview: Green Mountain Yarn & Fiber, in Rutland, VT, is a cozy, locally-owned shop that offers a wide selection of high-quality yarns, fibers, and knitting supplies. Known for its welcoming atmosphere, the store caters to knitting, crocheting, and fiber art enthusiasts of all skill levels. It features an assortment of natural, hand-dyed, and eco-friendly yarns, along with tools and patterns for various projects. In addition to supplies, Green Mountain Yarn & Fiber often hosts classes, workshops, and community events, fostering a vibrant local crafting community.

The Project: The focus for this rebrand was to combine their main focus of yarn with a nod to Vermont, where the retail store is located. They wanted the new brand to feel playful and suggest a higher-end product that could appeal to various ages and abilities. The mountain range image that appears to be hand-knit, along with a handwritten font style, gave this logo a homemade, cozy feel. As a special touch, I created a seasonal version to use for the fall.