StartUp Rutland

Business Accelerator Brand

The Overview: StartUp Rutland  is an initiative launched by The Chamber & Economic Development of the Rutland Region (CEDRR), which serves as both an early-stage venture capital fund, and an accelerator and incubator. 

The Project: Logos and visual brand that represented a sense of innovation and creativity, skewed to the younger crowd yet was still inclusive, and also was able to stand out from others in the area. 

An exercise in word association led me to the word “spark”, which represented the concept of a new idea as well as the action of igniting a business. This particular visual came into play in a couple different ways in the series of assets I developed. I created a few variations on the logo to aid in versatility and consistency across platforms and marketing future collateral.