Loose Loona Gifts & Tea House
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Overview: Loose Loona Gifts & Tea House is a unique combination of a tea house and a boutique gift shop. They offer a cozy space that serves as a place to enjoy a wide variety of loose teas and small snacks or grab a local gift or loose tea bags to go.
The Project: Our goal when creating this visual brand was to portray the hygge concept of contentment, comfort, and joy. Creating a symbiotic relationship between the tea house and the gift shop was also a priority, as was having a fun and welcoming feel.
Since the term “hygge” originates from Scandinavian culture, we focused on some of those key design elements such as clean lines, simple & balanced shapes, and a handmade vibe. To liven it up we brought in vibrant lime green that carried throughout the shop’s interior as well as a patterned element.
It was important to have versatility with the brand to accommodate various sizes and formats, such as exterior signage, assorted packaging, labels & tags, gift cards, menus, their website, and social media. Creating multiple logo orientations and versions for both light and dark backgrounds aided in that goal.